In early 2000, the dot-com crashed creating a doubt around the Internet and its model for years, mainly until the IPO of Google. However, for a lot of publishers, this is still an open wound. We all remember AOL crunching the press giant TimeWarner… The last years were difficult and the economic down turn affected the entire spectrum of publishing. Apple launched the iPad in 2010, partly as the holly grail for magazine and newspaper publishers. As a result from those, and many other causes, there are 20% less magazines now that they were in 1999.
In 2011, only 3% of magazine spending were on their digital version, even if great technological advances allowed better experience, like Responsive Design allowing a more universal support of devices.
2012 is the confirmation of what we have experienced before: new revenues are online, online ads are increasing and press-giant Newsweek stops its printed version in favor of an online-only version.
2013 is the year of the revolution, with ContentLC being launched after successful deployments. It fits the needs of younger viewer with support of phones, tablets. e-commerce, SEO and entertaining ads are part of its DNA.
2016 is an evolution of the same principles, and over 5 years, we will see that the web has taken at least a 3x increase in terms of spending.
For achieving this goal, you need:
- new skills,
- web creativity,
- adapted metrics,
- and interactive content.
GreenIvory and ContentLC can provide all that for you, as part of our coaching & knowledge transfer program.